Key factors that influences online sales
Your online business can fail, if you don’t align it with standard online customer behavior and you won’t make any sales. When you are having an online store, you have to worry about user experience. If you are thinking that someone will land on your website, finds product with a decent enough price and he/she follow the check out process.
Unfortunately, it’s not that much easy. There are many other factors that can impact your online store sale
Product Quality :
In retaining customers your product quality plays an important role. You can’t control product quality if you are running marketplace like flipkart, myntra and many more. But if you are a manufacturer and selling your own product online, then product quality will impact directly to your online sale.
If a product has a wrong user review, it stops other user to buy.
Online Reviews :
In online business, product rating and review work, just like mouth publicity and it’s a key factor in the decision to purchase products or not. Most of the users will not go for a product having bad reviews or no reviews and low rating. According to research it proves that product having bad reviews and few rating is better than no reviews and no rating.
Easy Return Policy :
If you want to gain a trust of your customer then offer them an easy return policy. If you are transparent about money back, the easier it will be to handle customers who want to return a product.
In a market every big giant in eCommerce business is having 30 day return policy, the user can return the product in 30 days. You can study competitor policy before finalizing your return policy.
Shipping Time and cost:
Online retail business is coming up with a new feature of same day delivery and by introducing this feature in eCommerce business there customer conversion ratio increases.
There was a day when only roses and cakes can be delivered on a same day but now we have so many things that are available for same day delivery.
We agree, many online stores can’t give this feature, but you can offer them minimum day’s delivery option.
According to study of eCommerce businesses, people will come up with a fact that a product having a free shipping sale more. You can add shipping cost in a product cost only. The user will always get attracted to flat prices, they like simple things.
Competitive Price:
It’s difficult to trap customer by selling a product with high cost. Customers are smart; they will do every single research before buying anything online. They will surely visit your competitor’s store as well. You can’t keep product cost anything, you have to be genuine when it comes to cost, and then only you can attract customers to your website.
Mobile App:
Having an mobile app for your business will not only give you good sale, it will be brand of your business as well. The Customer always prefer to do online shopping on their free time like while traveling, in office break time etc, in this case they will prefer to do online shopping through mobile Apps. For attracting more customer, you have to think for Mobile Application Development.
Conclusion:
Online selling is an art. You can increase your customer base by following the above process. Every business size must create their own online store. Creating an online store is easy, you can open your own online store through Shopvii (Shopvii is a platform, which will provide you to create your store in affordable cost). In case of custom eCommerce store, you can contact the sales team of WAD.
Leave a Reply